Thursday, May 7, 2015

ACTIVE Network Launches Activity Cloud

Original article from businesswire.com

DALLAS--()--ACTIVE Network®, the global leader in cloud-based Activity and Participant Management™ and data solutions, has unveiled its widely anticipated ACTIVE Network Activity Cloud™ solution, a robust, comprehensive data insights platform designed for event and activity organizers. ACTIVE has combined the power of big data methodology with over 15 years of its registration history to offer customers actionable and unique insights and analytics.
“We look forward to working with ACTIVE to better understand the trends and competitive landscape that affect our events.”
“With the launch of Activity Cloud, we are offering unparalleled business intelligence to event organizers to help them drive participation growth and increase revenue,” said Darko Dejanovic, Chief Executive Officer at ACTIVE Network. “We have made significant investments and have spent the past 18 months with our team of data scientists while leveraging our relationship with the Massachusetts Institute of Technology (MIT) to aggregate registration data, real-time participant behaviors and social media trends. Our goal was to create in-depth insights and analytics to help our customers optimize revenue, increase participation, understand the competitive landscape and make better business decisions. The use of data to more intelligently manage all types of activity and participation-based events is a game-changer for our industry and our customers.”
ACTIVE Network Activity Cloud seamlessly weaves together data from activity organizers and participants with powerful insights such as participant propensity, social media trends and household demographics, providing event organizers with actionable intelligence that has previously not been available in this market. ACTIVE’s Activity Cloud application uses mathematical and statistical algorithms to consolidate data from ACTIVE’s proprietary data platform and third-party inputs to curate the most important insights. This allows ACTIVE’s customers to access powerful intelligence in an easy-to-read format that will help them solve immediate business needs and improve their event performance.
“Accessing data and insights, with the depth and scale that ACTIVE Network is capable of, is the holy grail for our industry,” said Jack Caress, President of Triathlon Business International and CEO of Pacific Sports LLC, whose events include the Los Angeles Triathlon at Torrance Beach, U.S. Open Triathlon and Long Beach Triathlon. “We look forward to working with ACTIVE to better understand the trends and competitive landscape that affect our events.”
ACTIVE Network Activity Cloud is initially available to ACTIVEWorks® customers in the domestic Endurance community. ACTIVE will release additional features and functionality in a phased approach that will augment the currently available offerings both internationally and across markets for all types of companies and organizations that can leverage these valuable data insights. For more information on ACTIVE Network Activity Cloud or ACTIVE Network’s other solutions, please visit us atwww.activenetwork.com.

Wednesday, May 6, 2015

Pacific Latitudes May 2015 - Pacific Sports Newsletter

Picking up from the previous Pacific Latitudes Newsletter, 

I opened Sportech, the first triathlon pro shop, in 1983. Our first shop was in Irvine, California at a very modest 1200 square feet. We quickly outgrew this store and opened another in across from UC Irvine about double the size and later added another store in Dana Point in 1985. My partner (Steve Brugh) and I felt there was a burgeoning market of triathlon and the individual sports of swim, bike, and run. 

After completing the 1982 Ironman (in those days it was in February) we began discussing the void of where to buy gear and importantly having someone who actually knew about the three sports and triathlon. Traditional bike shops were not serving triathletes and the desire for all the latest new bikes (sadly, you can generally still make that argument), equipment, and innovations. Running stores were popular including some top individual shops in major cities with places like Second Sole (who made their mark on the industry by giving you a “second sole” glued on after taking off the old one. It was a success for many years until we started realizing that it was the midsole that needed replacement) and Fleet Feet were just beginning to grow. Swimming really had no competition in retail. We owned it and loved it. We found that to be a pleasant surprise and a good segment of our business every year. And the most fun was always the new stuff that was coming from innovators in the early days of triathlon. DeSoto, Tinley, Garneau, Vitus, Asics (or as we called the brand then “Tiger”), Speedo, Barracuda, Scott, FiBar, magazines like Triathlon and Triathlete, Oakley (a nearby company who has done pretty well since) all of which were new and cutting edge. Even Shimano was new in the U.S. in those days. Traditional bike shops carried virtually nothing but Campagnolo and couple of other French or Italian brands. Having lower cost and in many cases better performing components from Asia was new. Certainly not now.
A couple of individuals and their mark on the industry have memorable stories for me, among many more that could take up a lot of space and time. Let’s go with two. 

I sold Dan Empfield’s first wetsuit. He loves to tell the story of how we got together and he presented the product to me. I have to be honest at this point—I thought no one would buy it. Wearing one was essentially cheating. You could float like a surfboard in one! And, you swam more quickly. Triathlon was all about being an individual sport and this gave someone an advantage. But Dan was way ahead of me. Wetsuits changed the sport permanently and allowed all kinds of people who were not great swimmers compete and it also became a great and safe way to have swims in cooler water temperatures. He likes to also tell people we would only take them on consignment. All true. But we sold them through and people were hooked. The other is about Steve Furniss and TYR. I knew Steve from Arena. We hit it off immediately as both of us can talk for hours. He decided with some partners to launch a new swim line called TYR. That name alone was a conversation and to this day people still pronounce it wrong or just use the letters T-Y-R. (it is pronounced TEER). They had great designs in their new swimsuits for both men and women, great new goggles and innovative swim training gear. Swimmers always like to punish themselves with newfangled kickboards, paddles, draft suits, and various contraptions. We carried pretty much everything they had and it sold really well. Both Steve and Dan are still good friends, I always look forward to seeing them. We can all talk a bunch. 

The stores were always a hub for training and conversation. We had regular training rides, runs, and swims and all kinds of informal workouts. People would meet at the store just to hang out and for the always welcome camaraderie. TEAM Sportech emerged. We sponsored a team of age groupers and budding pros as well. I worked with sponsors and manufacturers to create a team that included over the years Joanne Ernst (IM Champ), Tom Gallagher, Bob Belzer, Matt O’Day, Rick Daniells, Bill & Julie Leach (IM Champ) and some very solid age groupers along the way. We also put on events at the same time including the Human Race Triathlon which later became the Newport Beach Triathlon, Huntington Beach Triathlon and one of the first reverse triathlons—the UCIrvine/Sportech Triathlon which included a bike, run, swim format finishing in UCI’s pool.
In 1989, we made the decision to sell for a couple of reasons. Retail is tough, no question. The first catalog businesses were really having their affect on us (this was pre-internet) on pricing. We could not compete easily with their no-brick-and-mortar and lack of overhead, volume business. I was also a full time faculty member at Chapman University, working as a consultant at IMG and our own event business was beginning to take shape. We got an offer and took it. I still miss parts of it, but it also laid the foundation in merchandising and marketing that helps us at Pacific Sports today. 

Triathlon began to shift in the late 80’s and early 90’s, as did my role. 

More to come later in May,

Jack Caress
President & CEO Pacific Sports, LLC

Monday, March 23, 2015

Welcome University Hospitals As The Official Medical Sponsor Of The Cleveland Triathlon


We are proud to announce that University Hospitals has recently entered into a multi-year sponsorship agreement with Pacific Sports, LLC, to be the official medical sponsor of the Cleveland Triathlon.

University Hospitals James Voos, MD, Director, Sports Medicine at University Hospitals Case Medical Center is looking forward to the opportunity of becoming more involved with community athletes.  “Our Sports Medicine team at UH is honored to support the dedicated athletes participating in the Cleveland Triathlon,” Dr. Voos said. “We are prepared to serve athletes of all levels before, during and after this exciting event.”

Pacific Sports President Jack Caress noted the new partnership will yield positive experiences for all athletes involved with the event.  “We are excited to work with such an innovative and dynamic brand that is fully engaged in the sport of triathlon,” he said. “University Hospitals commitment to sports medicine will enhance the quality and participant experience for the Cleveland Triathlon. We are also proud to celebrate in 2016 the 150th anniversary of University Hospitals with the 30th anniversary of the Cleveland Triathlon."



ABOUT UNIVERSITY HOSPITALS:
University Hospitals, is the second largest employer in Northeast Ohio with 25,000 employees, serves the needs of patients through an integrated network of 15 hospitals, 28 outpatient health centers and primary care physician offices in 15 counties. At the core of their $3.5 billion health system is University Hospitals Case Medical Center, ranked among America’s 50 best hospitals by U.S. News & World Report in all 12 methodology-ranked specialties.

The primary affiliate of Case Western Reserve University School of Medicine, UH Case Medical Center is home to some of the most prestigious clinical and research centers of excellence in the nation, including cancer, pediatrics, women's health, orthopaedics, radiology, neuroscience, cardiology and cardiovascular surgery, digestive health, transplantation and genetics. Its main campus includes UH Rainbow Babies & Children's Hospital, ranked among the top children’s hospitals in the nation; UH MacDonald Women's Hospital, Ohio's only hospital for women; and UH Seidman Cancer Center, part of the NCI-designated Case Comprehensive Cancer Center at Case Western Reserve University.

For more information, go to www.uhhospitals.org